The LA Zoo came to us with an interesting opportunity: create a campaign for their new exhibit, The LAIR, and consider working with two passionate board members, Slash and Betty White. Of course, we said yes. It seemed only natural The LAIR's odd creatures and this odd pairing would find each other fascinating.
The campaign spanned TV, social media, out-of-home, print and digital and was covered by Creativity, Adweek, and dozens of other international publications. In fact, Slash set off the media early when he tweeted a rough-cut. A couple hours and tens-of-thousands of views later, the campaign was hit before it launched.